Can Fashion Work Like Netflix? The Untold Story of a Clothing Subscription Model

We all know subscriptions.

Netflix for entertainment.

Spotify for music.

Amazon Prime for fast deliveries.

But here’s a thought – what if fashion also worked on a subscription model?

A Real Story from Khandelwal Garments

This idea isn’t just a wild imagination for me. I actually lived it.

Back in the day, I used to shop at a local clothing store named Khandelwal Garments. The owner had a very unique system. Instead of asking me to pay a big amount every time I shopped, he offered me a subscription-like model.

👉 I paid ₹1000 per month (or until my bill cleared). In return, I could walk in anytime, pick up clothes, and pay later in small chunks.

Sounds familiar? Yes, it’s almost like a Netflix for clothes.

And it didn’t stop at just shirts or jeans. He also sold necessities like undergarments, socks, and perfumes. These small essentials always increased the order size and made the whole experience complete.

Why It Made So Much Sense

Think about it – we wear clothes daily. Every month, there’s some need:

• A t-shirt for a casual outing

• A denim for a party

• A gym outfit

• A jacket for winters

• Or just everyday basics

Instead of spending ₹5000 or more in one go, spreading it across months at ₹1000 makes fashion affordable, accessible, and guilt-free.

Fashion as a Subscription in E-commerce

Now imagine this idea at scale.

🔹 A platform that lets you subscribe to fashion at a fixed monthly cost.

🔹 Flexible billing – pay in parts, shop anytime.

🔹 Dropshipping or fast-fashion supply chain to fulfill fresh trends every month.

🔹 Auto-pay systems for hassle-free experience.

In short, clothing as a service.

Just like we don’t “own” movies or music anymore (we stream them), what if we stop “owning” fashion in the traditional sense and instead “subscribe” to it?

Why This Could Work

1. Affordability – No huge one-time expenses.

2. Lifestyle Match – Fashion needs change every month, just like entertainment.

3. Increased Order Value – Essentials like socks, perfumes, etc. naturally boost sales.

4. Scalability – Works for B2C (fashion lovers) and B2B (small retailers).

Are We Ready for It?

When I think back to Khandelwal Garments, I realize he was unknowingly ahead of his time. What he offered locally could very well be the next big trend in global fashion retail.

The only question is – are customers ready to subscribe to clothes like they subscribe to Netflix?